BUMP.com is a new start-up internet company headquartered in San Diego, CA that aims to help connect drivers on the road through a new type of communication platform which BUMP calls “license plate messaging.”
Essentially, BUMP has created an email address for every car on the road by combining the state and license plate number. For example, a message can be sent to California plate ABC123 by emailing CA.ABC123@bump.com.
So why would anyone ever want to send an email to a car?
Perhaps a car has blocked you in. Or perhaps an annoying car alarm is going off outside your window. Or perhaps you simply want to introduce yourself. BUMP demonstrates a variety of use cases for their new product in their introduction video below:
Drivers can choose to opt into the system by “claiming their plate” on the BUMP.com website, which lets them control how they want to send or receive “BUMPs”, who can contact them, what type of messages they will accept and even what type of emergency notifications they want to receive. Users can also determine if they want their BUMP accounts to be linked with their other social network applications such as Facebook and Twitter.
BUMP’s new communication platform is not just for drivers. Businesses can also take advantage of this new means of communication. Using Auto License Plate Recognition technology, or ALPR, BUMP allows businesses to communicate on the platform too. Imagine a security camera in a drive-thru at a fast food restaurant that can scan your license plate and automatically know what you ordered in your past visits. This is very valuable information to the restaurant.
This is a great concept, I am surprise that OnStar is not doing this.
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